Did you know that American websites publish as many as 1,000 press releases daily, and, within any given day, U.S. journalists read an average of 10 releases? Press releases can act as a valuable marketing tool, garnering a considerable amount of exposure and brand recognition for a particular company. It is vitally important, however, to…

In 1906, Ivy Lee created the first modern press releases to cover the Atlantic City Train Wreck of that same year. Nowadays, free press release services can be used to get the word out about all kinds of stories. While some might use them to publish news developments, businesses could use free press release submission…

Did you know that about 78% of people use the internet to conduct product research? It’s no secret that great online marketing and promotion is becoming more and more integral to the success businesses experience. If you are searching for ways to give your website or business a boost, you might have come across the…

Sometimes the media, the news outlets in particular, has trouble discerning what news should get priority. Did every news station in the world really need to be focused on the birth of a prince who is third in line for kingship? Did we really need to drop everything, including our own babies, just to wait…

A press release is defined as a recorded or written communication that is specifically directed at members of news media for the express purpose of announcing something that is newsworthy. Usually they are emailed, faxed, or sent via traditional snail mail to assignment editors working for magazines, newspapers, television networks and stations, and radio stations.…

Its old news that creating a buzz around an event helps increase its popularity. From blogs to social networking, companies have been taking advantage of the internet as a way to generate that excitement. However, other forms of media ought not to be forgotten. Releasing a press release can be a great way to make…